3 Mistakes Founders Make When Hiring an Agency

Too many founders end up on the wrong side of that equation because they rush the process. Here are the biggest mistakes I see - and how to avoid them.

Agency Hiring Mistake #1: Hiring for Tasks, Not Outcomes

If you just want someone to 'run ads' or 'design assets,' you'll get execution without strategy. Instead, define what success should look like in the first 90 days - whether that's a lower CAC, a higher ROAS, or a clear creative testing cadence.

Agency Hiring Mistake #2: Falling for Pitch Polish

A slick presentation doesn't prove they can deliver. Always ask for case studies or results with businesses at your stage - not just big-brand logos.

Agency Hiring Mistake #3: Ignoring Fit

Even the best technical partner will fail if they don't mesh with your stage, your pace, and how you like to communicate. Fit matters as much as capability.

Avoid these, and you'll eliminate most of the wrong-fit agencies before they waste your time. The full Hiring the Right Agency bundle inside The DTC Operator includes the complete operator playbook on vetting and managing agency partners, plus the Operator's Cut for fast decision-making. It's $29. [Get the bundle →]