What Most DTC Founders Get Wrong About the $0–5M Stage
Founder
Suze Dowling

What Most DTC Founders Get Wrong About the $0–5M Stage

Growth kills when margins and ops aren't fixed first.

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Recent Entries

The Founder's Blind Spot: Why You're Probably Wrong About Your DTC Customer
Suze Dowling

The Founder's Blind Spot:...

Every founder thinks they know their customer.

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Customer Surveys Without the Bloat: A DTC Founder's Guide to Lean Research
Suze Dowling

Customer Surveys Without the...

Surveys are one of the most popular tools founders use to 'understand'...

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Triggers vs. Barriers: The Customer Psychology Framework Every DTC Founder Should Use
Suze Dowling

Triggers vs. Barriers: The...

Why does a customer buy — or not buy — from your...

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