{"product_id":"cac-aov-estimator","title":"CAC \u0026 AOV Estimator","description":"\u003ch6\u003e\u003cspan data-sheets-root=\"1\"\u003eIf you don’t know your CAC or AOV, everything downstream becomes guesswork.\u003cbr\u003e\u003cbr\u003eThis worksheet gives you a simple way to estimate both using real campaign data - so you can ground your planning in something realistic before you start forecasting or scaling.\u003cbr\u003e\u003cbr\u003eIt’s designed as a starting point. The more data you add, the more accurate your benchmarks become.\u003c\/span\u003e\u003c\/h6\u003e","brand":"The DTC Operator | DTC Playbooks \u0026 Frameworks","offers":[{"title":"Default Title","offer_id":44982601056463,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/4162\/4527\/files\/A4_1_3b39e94e-c751-4c61-85eb-ee696fe03e9f.png?v=1779986666","url":"https:\/\/thedtcoperator.com\/products\/cac-aov-estimator","provider":"The DTC Operator | DTC Playbooks \u0026 Frameworks","version":"1.0","type":"link"}