{"product_id":"crafting-a-clear-reason-to-buy","title":"Crafting a Clear Reason to Buy","description":"\u003ch6\u003e\u003cspan data-sheets-root=\"1\"\u003eIf your brand sounds like everyone else, customers won’t know why they should pick you.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan data-sheets-root=\"1\"\u003eThis bundle teaches you how to identify and articulate your Unique Buying Reason (UBR) - the transformation your product delivers beyond features, price, or claims. You’ll learn to sell outcomes, not attributes, and walk away with messaging that feels sharp, distinct, and repeatable.\u003c\/span\u003e\u003c\/h6\u003e","brand":"Quickstart (76d34a9b)","offers":[{"title":"Default Title","offer_id":44876014354639,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/4162\/4527\/files\/49_cdd2cefc-202a-421c-a90e-dbf17b5f7fd5.jpg?v=1778142684","url":"https:\/\/thedtcoperator.com\/products\/crafting-a-clear-reason-to-buy","provider":"The DTC Operator | DTC Playbooks \u0026 Frameworks","version":"1.0","type":"link"}