{"product_id":"create-trackable-links-with-utms","title":"Create Trackable Links with UTMs","description":"\u003ch6\u003e\n\u003cspan\u003eUTMs are one of the simplest ways to understand where your traffic, conversions, and revenue are coming from, but many founders never learn how to use them correctly.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eThis resource walks through the fundamentals of UTM tracking, including naming conventions, setup best practices, and how to use UTM data to better understand marketing performance in Google Analytics.\u003c\/span\u003e\u003c\/h6\u003e","brand":"The DTC Operator | DTC Playbooks \u0026 Frameworks","offers":[{"title":"Default Title","offer_id":45282443526351,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/4162\/4527\/files\/A4_c47d2bf8-dc58-485d-8825-c2e9d539d619.png?v=1782414170","url":"https:\/\/thedtcoperator.com\/products\/create-trackable-links-with-utms","provider":"The DTC Operator | DTC Playbooks \u0026 Frameworks","version":"1.0","type":"link"}